Brand Profile: Fistful Apparel

Next time you see a bunch of comic books, grab a handful and throw them all in a blender on the highest setting. What do you get? A ton of shredded paper. You’ll probably piss off whoever owned the comic books too. Don’t do that. Why don’t we throw them in a metaphorical blender? That’s better. Now when we turn off the blender, instead of getting the stinkeye from a crushed comic book collector, we get Fistful Apparel.

Fistful’s artwork really leaps off the page. Sure, I’m talking about the shirts, but the website compliments the tees so well, it’s impressive. They’ve got an all-star line up of designers that clearly have their style figured out. Too often I see promising designers that, while talented, haven’t found their voice yet. These people get it, plain and simple. Bright colors and bold, oversize designs that aren’t always center-chest really grab your eye. If I saw one of these walking down the street I’d look twice. (that’s what SHE said)

Their designs walk a fine line between comics and cartoons, with some hints of classic movie posters thrown in. There’s a focus on character, which isn’t something I see on a whole lot of shirts. Sure, I’m used to seeing a person in a particular situation on a tee, but I’m not used to reading their backstory alongside the tee. It’s a pretty interesting approach.

Their blog uses lots of videos that really help you climb inside the illustrator’s head and see the kind of thinking that inspires the designs. They also post fan-submitted photos of their shirts, which is always a cool way of “completing the circle” and helping people feel connected with the brand. If you check out Calavera Comics you can see some more artwork in the same vein, available as prints. Metal on Metal is EPIC.

Fistful’s tees weigh in nicely between $15 and $20. If you decide to pick up a shirt or two from Fistful, you can use the coupon code fistfulfriend10 to get a 10% discount.

Check out Fistful Apparel and Calavera Comics