Sometimes indie designs are just the best. Here’s a tee from Alive and Well, a small t-shirt line from the south of England. I can only imagine this colorful shirt was inspired by the classic tootsie pop ad that’s been playing on TV since…well, probably the Nixon administration. I’m sure we’ve all seen it by now:
While the shirt is cool (like the rest of the designs Alive and Well has) and the price point is right at 13 quid…what really sold me was the video of the shirt being made. I think it does a lot to sell the shirt, seeing the tee being born. It serves to remind us that there are people on the other end of the shirts we get in the mail. It humanizes the whole process to see the screen printing in action. Check it out:
Owl is £12.99 (about $19.50) at Alive and Well. (Check ‘em out on Facebook too)
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